So what's this all about?
We're having a little fun with the idea that the coasts are full of the Coastal Elite.
We're the people that actually call the coast our home. We're just like everyone else in this country except we spend more time burning our feet on hot sand and pitching in gas money to go on our friend's old boat. We look out for our neighbors and love backyard cookouts.
Whether you wear the brand ironically or unironically, we're wishing you clear skies, calm water, and good vibes.